Club Marine magazine reaches new heights

Australia’s leading marine lifestyle magazine Club Marine, produced by long-standing CYCA Partner Club Marine, has achieved an all-time high circulation figure of 98,977, according to the Audited Media Association of Australia (AMAA)!

“This is a fantastic outcome for the magazine,” said Club Marine CEO and Publisher Karen Te Maipi. “It underlines the value our readers place in a publication that is considered an icon of the Australian boating and marine lifestyle.”

Club Marine’s Australian paid circulation was confirmed as 91,387 (98,977 including NZ), for the period from July to December 2020, making it by far Australia’s highest circulation AMAA-audited magazine.

The latest circulation figures represent an increase of nearly 1.5 per cent over the previous high of 97,579 for the January/June 2020 period, confirming the bi-monthly title’s sustained growth and appeal to its audience.

“It is no secret that print titles are experiencing unprecedented pressure and decline in circulation,” said Te Maipi. “So the latest result certainly reinforces the strong relationship the magazine has forged with its readers and subscribers.

“And given that our subscribers pay for their subscriptions in addition to their insurance policies, it shows that our quality content and presentation is still very much valued by our audience.

“At a time when traditional print media is under pressure across the board, it is a great message to take to our advertising partners and the media as a whole,” said Te Maipi.

Te Maipi says Club Marine sees real value in the independent audit process.

“It allows advertisers and planners to accurately determine the effectiveness and validity of a campaign by providing an independent and transparent circulation measuring process. And we think that is important.”

Te Maipi added that Club Marine also offers advertisers great opportunities to connect with a large and growing audience via its monthly EDM Club Marine eNews. With a current circulation in excess of 92,000 and an open rate in excess of 60 per cent, Club Marine eNews offers a dynamic digital contact point for organisations wishing to communicate with a high-value online audience.

And much of the print magazine content is now increasingly mirrored with videos, including boat reviews, destination, safety and how-to material being presented via Club Marine TV on the Club Marine website. Club Marine TV can also be accessed via YouTube.

Club Marine Magazine is Australasia’s leading marine lifestyle magazine. It’s a quality bi-monthly title that has been published for more than 36 years by Australia’s leading recreational boat insurer, Club Marine Insurance.

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