This week Spanish fashion and beauty conglomerate Puig announced its partnership with the 37th America’s Cup, as both a Global Partner and the official naming partner of the inaugural Women’s America’s Cup.
Creating an electrifying pathway to the America’s Cup itself, the Youth & Puig Women’s America’s Cup events are set to be some of the highlights of AC37 in Barcelona starting in August 2024.
This exciting event, last took place in March 2021 and is set to attract the next generation of foiling superstars, who will have the perfect platform to showcase their talents to the world in Spain. Racing in the 37th America’s Cup Match itself, which is a best of 13 (first to seven) format and it will start on Saturday 12th October 2024 and could run all the way to the 27th October (should all the races be needed to pick a winner).
The high profile announcement took place at the Real Club Nautico de Barcelona, with Coach Monica Azón revealing the teams. Alongside the established six America’s Cup teams, a further six entries have been received from Spain, the Netherlands, Canada, Germany, Sweden and Australia with all the teams undertaking extensive selection trials to uncover future talent.
Press conference at the Real Club Náutico de Barcelona on 3 June to announce the 31th America’s Cup
There is no fixed schedule for the America’s Cup, but the races have generally been held every three to four years since inception. The most recent America’s Cup match took place in March 2021. The cup was originally known as the ‘R.Y.S’.
Puig’s collaboration with the America’s Cup holds special significance, reflecting its local identity as a Barcelona-based company, a rich maritime sporting heritage, and global footprint.
Throughout its more than 100 years of history, Puig – a company that owns Carolina Herrera, Paco Rabanne and Dries Van Noten has always had a natural connection with water sports in general and sailing in particular. This passion for water sports is shared by the whole family, and reflects many of the values that the company identifies with that are unique to the spirit of sailing. As the sponsor of the Copa del Rey in Palma de Mallorca from 1984 to 2006, Puig worked hard to make this event one of the most exciting, elegant and prestigious sailing events on the international yachting circuit.
Marc Puig Guasch, CEO of Puig.
In 2008, Puig embarked on a new challenge with the Real Club Náutico de Barcelona organizing the Puig Vela Clàssica Barcelona regatta. This international event reserved for classic and vintage boats, grew out of a desire to revive the stylish spirit and tradition of classic sailing in the city.
The Puig portfolio includes large fashion houses like Nina Ricci as well as brands like Penhaligon’s, as well as the beauty licenses of Comme des Garçons Parfums, Christian Louboutin, Benetton, Antonio Banderas and Adolfo Dominguez, among others.
1979 Construction of the perfume factory in Chartres (France).
To say that Puig had a busy 2022 so far would be a bit of an understatement, to say the least. Following its acquisition of Byredo, the Spanish conglomerate is also rumored to be in talks with French luxury label Jacquemus.
Puig Vela Clàssica regatta
This summer when you are visiting Europe, don’t forget to pop in and visit the Real Club Nautico de Barcelona. One of the oldest yacht clubs in Spain, it is beautiful club internationally renowned for its great, competitive sailing.
Puig Vela Clàssica regatta
Together with the fashion and fragrance brand Puig, they still host the Puig Vela Clàssica regatta each July, which is regarded as one of the best of its kind worldwide.
Follow the 37th America’s Cup here. Learn more about Puig here. Follow the America’s Cup Instagram here.
