Creating pre-race, in-race and post-race content is important for promotion of the sport as well as for a wide range of stakeholders – media, individual boat sponsors, the Club and its partners.
Jules Hall, CEO at The Hallway and winning two-handed sailor, and David Hislop, Marketing and Communications Manager, CYCA, will be discussing the what’s, whys and hows around this ever-growingly important aspect of the sport and how it benefits owners, crews and sailing in general.
Whether it’s content that you can create yourself or in conjunction with the CYCA’s media team, this session should help answer any questions you might have about how to make your team more visible.